Advertising - Daniel Yadin - Paperback Bog - Pearson Education Limited - 2000 - Engelsk - Booktok.dk
694 kr
På lagerLeveringstid: 1-3 dage
Produktbeskrivelse
This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much m...
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Mærke: Pearson Education Limited
Varenr.: 126778
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