The Advertising Effect: How to Change Behaviour - Adam Ferrier - Paperback Bog - Oxford University Press Australia - 2014 - Engelsk - Booktok.dk
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Produktbeskrivelse
Want to know how to influence other people''s behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychologic...
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