Buying and Believing - Sri Lankan Advertising and Consumers in a Transnational World - Steven Kemper - Hardback Bog - The University of Chicago Press - 2001 - Engelsk - Booktok.dk
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Produktbeskrivelse
Drawing upon fieldwork conducted over 30 years, the author to this text examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desira...
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