Advertising as Multilingual Communication - H. Kelly Holmes - Paperback Bog - Palgrave Macmillan - 2004 - Engelsk - Booktok.dk
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Produktbeskrivelse
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that ap...
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Mærke: Palgrave Macmillan
Varenr.: 110384
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