Advertising - A Very Short Introduction - Winston Fletcher - Paperback Bog - Oxford University Press - 2010 - Engelsk - Booktok.dk
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How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim...
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Mærke: Oxford University Press
Varenr.: 93307
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