This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for successregardless of where their marketing organization is in the process. The authors pose the following critical questions to... læs mere hos Plusbog
This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for successregardless of where their marketing organization is in the process. The authors pose the following critical questions to... læs mere hos Plusbog