Service Innovation: How to Go from Customer Needs to Breakthrough Services - Lance Bettencourt - Hardback Bog - McGraw-Hill Education - Europe - 2010 - Engelsk - Booktok.dk
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Produktbeskrivelse
Advance praise for Service Innovation: "To the CEOs of all service companies I deal with: READ THIS BOOK!" -- Dave Wascha, senior director, Bing Product Management, Microsoft Corporation "Lance Bettencourt deftly blends his academic and consulting experie...
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