Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements - Scott Goodson - Hardback Bog - McGraw-Hill Education - Europe - 2012 - Engelsk - Booktok.dk
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The secret to movement marketing?Your customers want to make a difference Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support a...
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