
The Origin of Brands - How Product Evolution Creates Endless Possibilities for New Brands - Laura Ries - Paperback Bog - HarperCollins Publishers Inc - 2005 - Engelsk - Booktok.dk
113 kr
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Produktbeskrivelse
An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends. By the authors of Th...
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Mærke: HarperCollins Publishers Inc
Varenr.: 71546
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