Strategic Marketing - Cases, Concepts and Challenges - Ian Wilson - Paperback Bog - Pearson Education Limited - 1996 - Engelsk - Booktok.dk
581 kr
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Produktbeskrivelse
This book is designed to help both students and the general reader gain a practical understanding of the strategic marketing process, and how it can be applied to a variety of real-life organisational and national environments. As a case book it encourage...
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Mærke: Pearson Education Limited
Varenr.: 55335
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