Strategic Brand Management - A European Perspective - Kevin Keller - Paperback Bog - Pearson Education Limited - 2011 - Engelsk - Booktok.dk
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''Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management by Keller, given a global reach by Aperia and Georgson in this excellent European version, is surely th...
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Mærke: Pearson Education Limited
Varenr.: 126776
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