REPOSITIONING: Marketing in an Era of Competition, Change and Crisis - Steve Rivkin - Hardback Bog - McGraw-Hill Education - Europe - 2009 - Engelsk - Booktok.dk
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The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Con...
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